I have attended, worked, or spoken at 190 cannabis trade shows, expos, or events. While that may sound like a lot, it’s really not when you’ve spent nearly ten years in the industry. My most active year by far was 2018, when I attended 46 industry events. …

It’s 2023, and some form of cannabis use is legal in the vast majority of states. Market analysts still predict big growth for the industry, and legalization is supported by a healthy majority of American adults. But, somehow, something just feels off about the current state of the market. The…

Et tu, counselor? That might have been the thought running through the mind of Elliot Lewis, chief executive officer of Catalyst Cannabis, when he filed a motion to disqualify counsel for Glass House, the opposing party in 562 Discount Med. Inc. v. Glass House Brands. …

WASHINGTON — Fifty-percent of American adults have tried cannabis, according to a recent Gallup report, marking the highest point since the polling organization conducted its first consumption habits survey in 1969. While the popularity of flower is beginning to show signs of decline in regulated markets, the percentage of American…

The allure of free samples is hard to resist. Who doesn’t love single-serve cups of chips and salsa at no charge? Hands down, the big dog of the free-sample world is Costco, which has reaped the scientifically proven benefits of free samples for years. …

Since 510-thread batteries first became ubiquitous in the cannabis industry more than a decade ago, they have been lauded as a reasonable standard that gave consumers the freedom to choose what products they plugged into their batteries. …

Research published in the journal Energy Policy found annual carbon emissions from inefficient indoor cannabis cultivation in the U.S. are similar to emissions produced by 3 million cars. Beyond a long-term problem for the planet, inefficient production across the industry is a poor way to attract the most important customer…

Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life from art to business, education, politics, and sports — and marketing is no exception. While the technology remains far from able to perform the jobs done by most humans…

After Atlanta pharmacist Dr. John Pemberton invented the recipe for Coca-Cola in 1886, sales for the first year totaled about $50. Two years later, an enterprising pharmacist and businessman named Asa Candler bought the formula from Pemberton for $239. Fast-forward to 2023, and Coca-Cola is a Fortune 500 company collecting…