Until recently, “the future of cannabis” meant the end of draconian drug laws, increased patient access, and federal legalization of a safer recreational alternative to alcohol. While that bright picture has not yet fully developed, innovative technology is powering future dreams of a much different kind. Chris Beals, chief executive…

Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of my time on the road, I spoke at or attended forty-six expos, events, and shows around the world. My team as a whole worked sixty-eight events…

The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing a stellar product or service is an important part of the customer-retention recipe, successful strategies must be much broader. “Consumer retention is universal,” according to Flowhub…

Celebrity cannabis brands work best when the figures behind them are known consumers of the product and earnest in their vision of bringing something unique to the table. Woody Harrelson is one of Hollywood’s most well-known partakers. The actor-activist has been a visible cannabis advocate for decades, and his new…

The cannabis plant has existed on this planet for thousands of years. However, due to criminalization in the United States, research into agricultural best practices has remained limited. Historically, novice marijuana farmers mainly relied on word-of-mouth to learn how their plants grow best. The underground nature of cannabis cultivation has…

The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing a stellar product or service is an important part of the customer-retention recipe, successful strategies must be much broader. “Consumer retention is universal,” according to Flowhub…

In the early 1970s, thanks to a group of teenage friends at San Rafael High School in California who met daily at 4:20 p.m. to smoke cannabis, “420” emerged as code for lighting up. More than fifty years later, April 20 — or 4/20 — has become an unofficial holiday…

Over the past few years, the pre-roll market has expanded exponentially. While those in the industry can likely attest to this trend through anecdotal experience, the increase in pre-roll sales is undeniably significant. Pre-rolls now hold the title of the second-largest growth segment out of all cannabis products on the…

Cannabis may be the ultimate natural medicine, but it has a terrible reputation for environmental destruction. The myths range from partially true to borderline slanderous. Fertilizers and pesticides used on sun-grown plants can endanger local ecosystems by leaching into water sources and poisoning other crops. In the aggregate, indoor grows…