WASHINGTON D.C. — Small-scale and legacy cultivators stand to benefit immensely from the “Small and Homestead Independent Producers (SHIP) Act,” which would allow small cannabis growers to sell and ship products directly to consumers across state lines. The bill, filed in mid-September by Rep. Jared Huffman (D-CA) and Rep. …

As more states legalize medical and adult use, the elephant in the room remains: The illicit market still accounts for the majority of cannabis sales, often by a wide margin. For many years, the prevailing opinion has been until the plant is legal on the federal level — and companies…

This ain’t your grandpappy’s weed marketplace. Gone are the days of boys’ club stoner culture where high amounts of THC were the sole consideration in product selection. Now, consumers are looking for terpene preservation, a more balanced and paceable cannabinoid expression, and products that prove the industry is pursuing sustainability…

With decreasing stigma and a growing consumer base, demand for cannabis is spiking nationwide. While this is promising news for the industry as a whole, it presents a host of new challenges to brands that now must compete for visibility amid competition. Now more than ever, it is essential for…

Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981 and 1997 is poised to be the next great luxury cannabis consumers. Millennials grew up in the age of cannabis normalization, which has shaped their acceptance…

There’s a lot to love about working in the cannabis industry, and most agree the work they do is both gratifying and fulfilling. Luckily, more than a few employers get creative with ways to ensure employees receive more than just a deeply rewarding experience. Each year, mg Magazine recognizes those…

“If you try to be all things to all people, you won’t be anything to anybody.”​​ For product brands, this old adage has felt more and more apt over the past few years. Competition is increasing and differentiation is key, leading brands to identify relevant consumer segments as opposed to…

Newly opened WYLLOW can lay claim to being one of the most visually striking dispensaries in Los Angeles, a city home to no shortage of beautifully designed stores. Founded by Camille Roistacher, the space serves as a platform for brands owned by women, people of color, and queer entrepreneurs. …

“I’d like to tell you just where I’m from, In the hills where the trees grow wild with weed fields.” — “Dr. Greenthumb” lyrics, Cypress Hill Long before many of today’s cannabis entrepreneurs even knew what OG Kush was, West Coast hip-hop group Cypress Hill was dropping tracks celebrating the…