When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a webinar the following year to reflect on the success of a limited-run exclusive cannabis product that was available in only one market, the rest of the…

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer packaged goods, tech, and fashion brands frequently form temporary alliances to leverage one another in meaningful ways, exchange credibility or coolness, and bask in the mutual…

Plant-based medicines and therapeutics finally are gaining significant traction with the medical establishment. After decades of closed-mindedness, it’s about time. However, the bright spotlight on psychedelics also highlights lingering concerns about how overregulation may affect consumers’ ability to utilize plant-derived medicines and natural substances. After all, we’ve seen the legalization…

During the great cannabis land grab between 2018 and 2020, one newly public multistate operator (MSO) was decidedly more reserved in bidding for licenses in recently legalized locations. Planted firmly in Florida and laser-focused on dominating the limited-license, medical-only state, Trulieve appeared overly cautious next to its cavalier peers, many…

SMITH FALLS, ONTARIO — Canopy Growth Corporation, one of the world’s largest cannabis cultivators and manufacturers, announced plans to lay off 35 percent of its workforce — roughly 800 jobs — in an effort to rebound from its recent CAD $266.7 million (about U.S. $196 million) net loss last quarter…

In an industry where wellness is often at the center of the conversation, products manufactured without chemicals are destined to be popular. Commercial rosin presses help the industry keep up with the growing demand for concentrates without using potentially harmful solvents in the extraction process. Because these concentrates are produced…

In every sense of the word, there’s plenty of green in the cannabis industry these days. For companies looking to be profitable, it’s essential to have a strategy that reflects how the market currently operates. In a highly competitive, ever-evolving industry, putting time and care into your brand’s financial planning…

SAN FRANCISCO — Twitter announced a significant update to its Drugs and Drug Paraphernalia policy that will permit approved cannabis advertisers to target adults in legal jurisdictions within the United States and Canada. American brands will be limited to advertising hemp-derived topical CBD products, but brands operating in most Canadian…

OKLAHOMA CITY — The Second Amendment disallows disarming citizens simply because they use cannabis, according to a federal judge in Oklahoma. In a 54-page decision rendered February 3, Trump-appointed U.S. District Judge Patrick R. Wyrick ruled stripping an individual of their right to possess a firearm based solely on cannabis…